Sony Entertainment Television’s Ek Rishta Saajhedari Ka is all set to off air next year. The show wasn’t able to gain new viewers even though it has a unique story. The show had a big budget and it planned to gain good ratings but it wasn’t able to attract the young generation with the falling in love after arrange marriage concept.
The reports confirms that the show’s last episode will be aired on 20th January and cast and crew will soon wrap shooting next month. A source closed to the production house confirmed “The makers had pumped in a lot of money in the show and were expecting great ratings over the concept of falling in love after an arranged marriage. It failed to rake in sustainable ratings, forcing the channel to take the decision to wrap it up”.
This is not the first time Sony TV is pulling its show’s plug. Ek Duje Ke Vaaste also witnessed a forced ending. Hence its has been proved again in 2016 that TRP does matter for a show to run, if you want your favorite show to be aired for several month, do watch it on TV!